Prepared for [Owner First Name]

Growth Plan
for [Business Name]

"[Their 12-month goal, in their words, from Call 1]"

[Month Date, Year]  ·  Sebastian Wojnarowicz  ·  Urban Summit Media

Who you're working with

The short version

I'm Sebastian. I run Urban Summit Media and I build and manage Meta ad campaigns for [niche] owners around [their area].

I do the work myself, so the person you talk to is the person running your account. No handoff to a junior after you sign.

[One line on what makes the work different for this niche, in plain speech.]

[$X]
[what the number is]

[Client type], [timeframe], [total spend]. [CONFIRM]

What you told me last time

Where you want this in 12 months

Revenue

[$X a month]

[Where they are now and what they said they want it to be.]

The business

[Crew, trucks, second location, whatever they named]

[What has to be true operationally for that revenue to be real.]

What it's for

[The lifestyle answer]

[Their reason, in their words. Time back, a hire so they stop working Saturdays, paying themselves properly.]

"[Direct quote from Call 1. Verbatim, not cleaned up.]"

Where things stand today

How customers find you now

What's working

  • [Referrals and word of mouth], roughly [X] of the work
  • [Repeat customers], [what they said about retention]
  • [Any other real source], [volume or share]

None of this is a knock on the business. The work is good and the customers come back. That part is built.

The gap

[Name the gap in one line]

[The specific thing they surfaced on Call 1. Slow months with nothing in the pipeline, no way to turn demand up when they need it, jobs that only arrive when someone else decides to refer them.]

What that means month to month

[The consequence in their language. They can't plan, can't hire, can't take on the bigger job because next month is a coin flip.]

Your numbers, not mine

What the gap costs you

One customer
$[A]
What one is worth to you over a year
Missing each month
[B]
Your estimate from our last call
Per month
$[A×B]
Walking past the door
Per year
$[A×B×12]
On your own figures

"$[A×B×12] a year. That's not a projection, that's your number times twelve."

If nothing changes

Same time next year

Six months

$[A×B×6] gone

  • [The slow season lands with nothing booked ahead of it]
  • [The hire gets pushed again]
  • [Still choosing jobs based on what showed up, not what you want]
Twelve months

$[A×B×12] gone

  • [The 12-month goal from slide three does not happen]
  • [Competitor names] are buying the attention you're not
  • [The reason behind the goal gets deferred another year]
How we close the gap

Where the customers come from instead

01
The offer
  • [The thing worth responding to]
  • [Priced and worded for their area]
02
The creative
  • [10+ variations, several angles]
  • [Real footage of the real work]
03
The reach
  • [Paid distribution across their service area]
  • [Turned up or down on demand]
04
The response
  • [Lead lands where you'll actually see it]
  • [Followed up fast, every time]

"Right now the phone rings when someone else decides to mention you. This puts a dial on it."

Ad spend is separate. It goes to Meta on your card, not to me. You see every dollar of it in your own account.

The first ninety days

What actually happens

Days 1 to 7
Build
  • Access, pixel, and conversion tracking verified end to end
  • Offer and audience locked
  • First creative batch produced
Days 8 to 30
Launch
  • Campaign live, then left alone for the first week on purpose
  • Creative fights it out, spend follows the winners
  • First real cost per lead for your market
Days 31 to 90
Compound
  • Losers cut, winners funded harder
  • New creative in before the old set tires
  • Monthly numbers in plain English, not a dashboard dump

The specific fixes on your account come on day one, not on this call. I can see some of them already. Finding them properly is the paid work.

Pricing

All of it, on one slide

Setup
$[SETUP] one time
Paid before build starts
  • Pixel and conversion tracking installed and tested
  • Ad account and Business Manager set up in your name
  • Audit of anything already running
Management
$[RETAINER]/mo
Month to month, cancel in writing
  • Campaign build and launch
  • 10+ creatives, refreshed before they tire
  • Daily optimization and budget decisions
  • Monthly numbers in plain English
Ad spend
$[SPEND]/mo
Paid to Meta on your card, not to me
  • Your account, your card, your data
  • [$50]/day is where results come reliably
  • Adjustable up or down with notice

"$[RETAINER] a month against the $[A×B] a month you're losing now. [C] job[s] covers the whole thing."

No contract past the month you're in. Pause or stop with notice in writing. The account, the pixel, the creative, and every lead stay yours either way.

Next steps

How we start

If you're in

[Today]

  • Agreement and invoice sent within the hour
  • Build starts [Day]
  • Live by [Date]
What I need from you

Under an hour of your time

  • Access to the page and ad account
  • A card on the Meta account for spend
  • 30 minutes of footage or photos of real jobs
What stays yours

All of it

  • Ad account, pixel, and every lead
  • The creative we produce
  • Whether we work together two months or two years

"We fix this kind of thing all the time. Does that sound like something you'd want help implementing?"

Urban Summit Media

sebastian.w@urbansummitmedia.com